Masterclass branding & marketing
(Taught in English by Peter van der Steege from Fitbrand)
Today, fitness & health businesses of any size are realising the true importance of branding. Why has branding become so important? Mainly because society is driven by fast developing technology and innovations.
We live in a world of branding since social media channels like YouTube, Facebook and Instagram became leading channels in selling yourself as a business. So, whether you’re a personal trainer, gym owner, or a group fitness instructor, branding defines who you are in the fitness sector.
Branding is a lifelong process that will require frequent maintenance and evolution, but it’s essential if you want to stand out from the crowd.
In this interactive workshop Peter will be your guide in:
- Putting branding in the right context
- Defining personal branding
- Working with the Hedgehog principle
- Setting up the brand strategy
- How to build an off and online business
- Marketing hacks 2021
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